Originally from Lombok, a small island in Indonesia (next to Bali), I found myself craving for new experiences, which has led me all the way to Auckland, New Zealand! I love the amazing people here, the Kiwi culture, and how close I am to nature. I've never really felt far away from home.

I’ve always been a creative person, I loved creating and enjoying visuals since I was young. After graduating from University with a Degree in Hospitality, I started my first business “The Mexican In Town”, which grew from a small food cart into a thriving restaurant serving hungry surfers.

I’m passionate about being an entrepreneur and have learned a lot from being a business owner. However, after 7+ years of managing the day-to-day operations of this restaurant, as well as several other side businesses, I came to the realization that rather than focusing on the operational tasks of running a business, my true passion is in bringing ideas to life, creating new brands and concepts!

During COVID-19, when the Hospitality industry was not doing well, this gave me the push I needed to change my career towards the creative industry. Since then I’ve been working as a creative freelancer, collaborating with different companies and agencies for the past 3 years - and have loved it, I feel that I've found my true passion!